Companies with a strong online presence gain access to the growing number of consumers who use the Internet as their primary source for accessing products and services. [2]
Over 60% of Internet users polled said they would be less likely to purchase from a company (online or offline) if they were dissatisfied with that company’s website. [6]
The Internet is proving to be instrumental in assisting local and regional economies to diversify and grow stronger.
Your Customers are Online
The Internet has become an important means of conducting financial affairs. About 58% of home users use it to do their banking, and 55% used it to pay their bills online. Over one half use it to search for information on governments and about health. [8]
People with above average insurance requirements make up the forefront of internet users: households with high income; those with children still living at home; people with higher levels of education; and people in the labor force. [4]
More middle-aged, working Canadians are using the internet than ever before: 66% of Canadian users are between the ages of 19 – 54, and that number increases to 73% for users between the ages of 35 – 54. [8]
The internet is the preferred mode of entertainment, communication and social networking for younger generations. These future customers expect their service providers to be accessible online.
Canada is Online
Canada is a world leader in household internet access. In 2005, an estimated 7.9 million Canadian households were reported to be connected to the internet. [5]
The national average usage rate is 68%. Ontario’s provincial rate is 72%. Over one half of home users go online to window shop, while 43% order personal goods or services.
From paying bills to buying airplane tickets, Canadians do $7.9 billion worth of business over the internet. [1]
[1]
E-commerce: Shopping on the Internet, 2005.
[2]
Canadian Consumer Technology Study 2000, Price Waterhouse Coopers.
[3]
General Social Survey 2003, Statistics Canada.
[4]
The Daily – Household Internet Use Survey 2003.
[5]
The Daily – Canadian Internet Use Survey 2005.
[6]
Winning the Online Consumer: Insights into Online Consumer Behaviour, Boston Consulting Group.
Overview
Get Online
